Pet Women Weekly – I couldn’t be more sincere!

Dear  Pet Lover,

My mastermind buddy Kevin, the last time we were together, mentioned something I’ve mulled over quite a bit.

He said, “Shawna, you are the only person I know who can tell so many different people you adore them, and mean it completely every time.”

I asked, “What are you trying to tell me, Kevin?”

He smiled and said, “It’s kinda crazy but I know you’re totally sincere and so it really works for you. I like it, and I like that you adore me too!”

Hmmm…. Do I really tell a lot of people I adore them? And do I actually adore them?

With the help of one of the virtues from Benjamin Franklin’s 13, I am looking at this habit, trait, feeling (whatever) of mine in a new way and here’s how it can be of benefit to you.

Ask yourself:  How do I really feel about my customers?

Please don’t answer this in a flippant or casual way. Several of my coaching clients have trouble with their team because some of their team is treating a customer like an interruption.

Some sales people believe that “All buyers are liars”

Sometimes it’s easier to love up the pets we relish serving and ignore or brush off the guardians who actually pay us.

So ask yourself honestly and sincerely: Do I like my customers? Dare we ask: Do I love my customers?

For me I do love them, I adore them and I tell them often and it’s completely, honestly true, which is why it seems to work.

Benjamin Franklin encourages us to: Think innocently and justly; and, if you speak; speak accordingly.

Well, are you sincere in treating your customers how you feel about them? And if you were honest in your answer, do you like, love, adore them?

And if not, why are you in this business? Just saying….

Adore serving you! And you know I mean it!

Blessings, Shawna

Are You Going to SuperZoo???  

If you are a Member Exhibiting, please add yourself to – 2017 WIPIN Exhibitor List

If you are a Member Attending, please add yourself to – 2017 WIPIN Attendee List

We are having a Panel & Networking Reception at SuperZoo – you’re invited!


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Pet Women Weekly – What if you couldn’t make Priority plural?

Dear Pet Lover,

What if you couldn’t make Priority plural?


Helping entrepreneurs and leaders excel is my business. It’s the greatest gift and most thrilling thing I’ve ever done and I am blessed with the most exceptional clients in the universe.

And most everyone dances around how to set their priorities.

One way that can help them, and you is this: What if you didn’t make the word priority plural?

What if, you only had ONE priority? One highest best goal, or task that you put your full focus on?



1. the fact or condition of being regarded or treated as more important.

2. “”the safety of the country takes priority over any other matter” – prime concern, most important consideration, primary issue.

One thing –

I challenge you to think about that today as you review your tasks – what are the items that will move your forward fastest to your ONE or TOP priority?

Sometimes when we have too much on our list – we do most of it less than stellar.

Work towards your ONE TOP thing – and let me know how it goes!

Believe in you!

Blessings, Shawna




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Are you attending? We are!

TUESDAY – March 21st, 2017 5-7pm – There will be a MEMBERS ONLY meetup (directions to come via email invite).

THURSDAY – March 23rd, 2017 6-8pm – A reception will be open to everyone. Located at the Vista Cay by Millenium in the Media Room (this is directly to the left of the lobby entrance). Shuttle line 7 will pick you up and drop you off by the fountain at circle. Emails with all details will be going out, so keep an eye out for these.

Members if you are going to be exhibiting or attending Global fill out the forms below so we can add you to your lists!

Attendees —->>>>>

Exhibitors —->>>>>


Our very own Pet Industry Woman of the Year – Dani McVety, DVM 

will be speaking at the APPA Professional Women’s Network Breakfast.
Friday, March 24 | 8:00 AM – 8:45 AM
Room W209

Congrats and let’s be there and show our support for Dani!

Learn more about Pet Industry Woman of the Year


Looking to leverage yourself as an expert?

Apply to speak at

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 Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Conference Survival (and Thrive) Tips

Attending a conference should be about “surviving” the experience and thriving while doing so. If you’ve attended many conferences you know that the early breakfast and networking events are followed by days packed with learning sessions and in some cases, more networking takes place after the conference ends in the local bars and restaurants. Whether you’re a seasoned conference attendee or whether this is your first trip to the Women In The Pet Industry Network conference, there are myriad things to consider.

Conference Survival (and Thrive) Tips

Here are my tips on ways to survive and thrive at the next conference you attend: Continue reading Conference Survival (and Thrive) Tips