The Weekly – Why Bite About It?

When you Get Bit – Or bite – Fix it Fast.

My little, old dog Stewart seems to forget past tussles. He has had at least four major altercations with my big, young dog Clayton in the last three years.

As dogs, they fight, they bite and then they move on (Though the vet bills are mounting…)

Do you do that as a business owner?

What I mean is, do you remember or forget past tussles? Past slights or rudeness?

Recently a man I know mentioned that he and a group of very interested wine drinkers/buyers rented a bus and went tasting to add to their extensive cellars. They had already been to 3 wineries and there was something like $3500 in wine in the van already when they stopped at a new place.

Apparently, they were not treated very well and no one bought any wine. A tussle, a big loss for the winery but not the end of the story. This man wanted to alert the winery owner about what had happened in hopes to help them. He sent an email explaining what happened.

This is the key place where there could have simply been a bite to forget about.

Instead, the winery owner came back and justified the poor treatment, basically said, “I don’t believe you, or I don’t care to improve” and then he might have forgotten about it, but the man I was talking to hadn’t.

If it had been as simple as my dogs, both would have moved on, instead, the wine buyer felt like he got bit twice. Once when the group was treated poorly and a second time through email denial.

You know the rest, he sent that less-than-stellar response to the rest of the group and they will share it around other bottles of wine with other buyers and what happens to the rude winery is probably not hard to figure out.

Lesson to remember. No matter who bites who, no matter what happens, making things right in the end is the beginning of good things. Not making things right (sometimes as simple as an apology) will be a bite that will come around and no doubt bite you again.

Blessings, Shawna

SuperZoo 2018

Are you attending? Are you exhibiting?
Click here to let us know

Get on the WIPIN Member Exhibitor List!

Reminder: You have until May 15th to get all your

Ad & Profile submissions in
for the Spring 2018 Magazine!   

Do you want a little help with your goals and routines? Executive Coaching may be the ticket! Click here to schedule a complimentary session with Shawna to discuss your goals.

 Follow on: Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn

  

Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved.

The Weekly – What is Your Plan for Q2?

Something that has helped me serve you as a reader, and my coaching and presentation clients, as well as those in our network, is having a plan.

Plans come in various forms and they are tweakable entities.

What is your plan for Q2?

Wanna look into what is working for us?

One of the team came up with a nifty idea a couple of years ago that we call, The 52 Week plan and as you can deduce, it’s a full year set out into 52 weeks. The beauty of doing this is that we have each month and each week numbered and we know the “Big” events as well as the small ones because everything is color coded.

And, it’s not all we need.

Mostly because looking that far out is kind of intimidating with all that time, and it’s easy when something is far enough away to put it in the back of your mind…

So we now break our 52-week plan into 13-week segments – or a quarter of the year and this is where the deep things happen, where the results are tracked and where we can put all the tasks to events and goals.

Here is something else we do that you might incorporate into your planning.

Forecast out 13 weeks – and ask yourself these questions

On X date (for this quarter it’s on June 30th)

I will feel extremely happy because X has happened –

X in my personal life

X in my relational life

X in my professional life or business

Then, get with someone on your team and work backward on all that must happen weekly to attain that goal.

Let me know how it goes or if you do something better. We are all about tweaking!

Here to serve,
Blessings, Shawna

Sales are open NOW until April 15th!

TO PURCHASE YOUR 2 FULL PAGES

CLICK THE IMAGE ABOVE OR VISIT:

WWW.WOMENINTHEPETINDUSTRY.COM/MAGAZINE

Join successful leaders, pet business owners, entrepreneurs, marketing, retailers, bloggers, authors and

more in the upcoming issue of Top Women in the Pet Industry Magazine.  

Do you want a little help with your goals and routines? Executive Coaching may be the ticket! Click here to schedule a complimentary session with Shawna to discuss your goals.

 Follow on: Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn

  

Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved.

The Weekly – Ask a Better Question, here’s how

Engaging with your clients is about asking

Easter is this Sunday and this is another opportunity to know your customers better, engage with them more and learn something that can help you.

It begins with a question and I’m going to give you a couple to use. I would love to hear about your results.

When you ask an open-ended question the things you learn about your customers is priceless.

So here are a couple of questions that will do several things.

  1. They will engage at a deeper level
  2. You can find out who your customer is and what they believe
  3. You may find a tradition or experience you want to do

Here you go:

How do you celebrate Easter?

What do you love most about the Easter holiday?

What is your favorite Easter memory?

Pick the one that resonates most with you, or use them all and uncover which one most people respond to best.

Depending on how they answer, you will collect valuable information about who your customers are and what they value.

They may share something that you want to try, and they will no doubt give you an opening to suggest something you provide that will fit into their thinking.

Let me know how it goes!

Happy Easter and I wish you also wonderful new beginnings.

Blessings,
Shawna

Sales are open NOW!

TO PURCHASE YOUR 2 FULL PAGES

CLICK THE IMAGE ABOVE OR VISIT:

WWW.WOMENINTHEPETINDUSTRY.COM/MAGAZINE

Join successful leaders, pet business owners, entrepreneurs, marketing, retailers, bloggers, authors and

more in the upcoming issue of Top Women in the Pet Industry Magazine.  

Do you want a little help with your goals and routines? Executive Coaching may be the ticket! Click here to schedule a complimentary session with Shawna to discuss your goals.

 Follow on: Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn

  

Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved.

The Weekly – A Wee Bit of the Irish… 1 way to add a bit of the green

Are You Ready for St. Patrick’s Day?

Is every holiday a time to promote?

That’s like asking, is every day a day to sell? Ha!

So St. Patrick’s day is this weekend – what is 1 thing you can do to add more green to your business?

You probably have more ideas than the one I’m going to share – I would love to hear them, but if nothing else, why not give a discount to any person or pet that sports some green?

Or, if not a discount, why not have something special to give to those in green? A treat, a little extra service perhaps?

Even though it’s not a major holiday, no one takes it off work, right? It’s still fun to recognize that some people feel pride in their Irishness.

Here’s some information that will make you and your business memorable on March 17th.

Why do people wear green on St. Patrick’s day?

Wearing green shirts and leprechaun costumes on St. Patrick’s Day are traditions that started in the 17th century, when people wore green ribbons and shamrocks on March 17 to honor Ireland’s patron saint.

And this is something else to share with your customers about St. Patrick’s Day:

St. Patrick’s Day celebrates the Roman Catholic feast day of the patron saint of Ireland. St. Patrick died on March 17, 461. And he wasn’t even Irish!

Saint Patrick was a Christian missionary given credit with converting Ireland to Christianity in the AD 400s. It is believed he was born around 375AD in Scotland.

And to make it even more special – here’s an Irish Blessing for you –

May your neighbors respect you,

Trouble neglect you,

The angels protect you,

And heaven accept you.

May the luck of the Irish be with you and your business this St. Patrick’s Day!

Blessings, Shawna

Click the photo above to let us know you are coming

Do you want a little help with your goals and routines? Executive Coaching may be the ticket! Click here to schedule a complimentary session with Shawna to discuss your goals.

 Follow on: Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn

  

Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved

Pet Women Weekly – I couldn’t be more sincere!

Dear  Pet Lover,

My mastermind buddy Kevin, the last time we were together, mentioned something I’ve mulled over quite a bit.

He said, “Shawna, you are the only person I know who can tell so many different people you adore them, and mean it completely every time.”

I asked, “What are you trying to tell me, Kevin?”

He smiled and said, “It’s kinda crazy but I know you’re totally sincere and so it really works for you. I like it, and I like that you adore me too!”

Hmmm…. Do I really tell a lot of people I adore them? And do I actually adore them?

With the help of one of the virtues from Benjamin Franklin’s 13, I am looking at this habit, trait, feeling (whatever) of mine in a new way and here’s how it can be of benefit to you.

Ask yourself:  How do I really feel about my customers?

Please don’t answer this in a flippant or casual way. Several of my coaching clients have trouble with their team because some of their team is treating a customer like an interruption.

Some sales people believe that “All buyers are liars”

Sometimes it’s easier to love up the pets we relish serving and ignore or brush off the guardians who actually pay us.

So ask yourself honestly and sincerely: Do I like my customers? Dare we ask: Do I love my customers?

For me I do love them, I adore them and I tell them often and it’s completely, honestly true, which is why it seems to work.

Benjamin Franklin encourages us to: Think innocently and justly; and, if you speak; speak accordingly.

Well, are you sincere in treating your customers how you feel about them? And if you were honest in your answer, do you like, love, adore them?

And if not, why are you in this business? Just saying….

Adore serving you! And you know I mean it!

Blessings, Shawna

Are You Going to SuperZoo???  

If you are a Member Exhibiting, please add yourself to – 2017 WIPIN Exhibitor List

If you are a Member Attending, please add yourself to – 2017 WIPIN Attendee List

We are having a Panel & Networking Reception at SuperZoo – you’re invited!

RSVP to Alicia@WomenInThePetIndustry.com

The Spring 2017 Issue is live!
Download your own FREE digital version by clicking HERE!

Do you know someone who would love to get the Pet Women Weekly in their inbox? 

Share this email with them…..

.

Contact Info:  

Email: 

 Follow on: Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn

Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Hold your horses, dogs or cats before you unsubscribe, please!

Our goal is to serve you with usable content.

If you want something we’re not providing can you let us know what it is?

Click here to let us know!

Look below to simply go!