Pet Women Weekly – Red, White and Booze

Dear Pet Lover,

What’s Your Tradition?


Yesterday, on the 4th of July you would have found me in a camp chair alongside the road in St. Paul, Oregon for a good old fashioned small town parade. You can’t get more American than that in my mind.

Horses, farm machinery, all the rodeo queens from every county and hot rod cars. I might have shed a tear, but then, I’m kinda sentimental and sleep deprived.

 I called this post, Red White & Booze because this holiday, like many, is a fun time to have a little pick me up in the coffee (or so they tell me – I don’t drink coffee) and the beer booths open just as you realize how hot the day has gotten.

 I’ve never seen anyone get out of hand in this small town holiday, and that’s not the point, but I think there is also something interesting about how often holidays and drinking go together and what lessons  we can glean for our businesses.

 It’s a hot day so a cold beer seems not only appropriate, but refreshing. A hot toddy around the winter holidays is just the ticket too. And happy hours are everywhere right?

 Now if you’ve incorporated a “yappy” hour into your business I bet it’s working well – or maybe not – did you actually add alcohol for the pet peeps?

 There is something a little controversial about this topic, especially for those who don’t drink, but if we take all the judgment away – the reason people drink is because they are feeling free, or loose, or happy.

 Oh why not, the thinking goes, a beer sounds great!  How about an elephant ear, corn dog or caramel corn! And after one beer it feels like other purchases are just as smart.

 So, what are you doing to help your pet people feel that sense of release, of fun, of holiday, every day?

 Please send me your ideas and what is working. You inspire me every time!

 If you could focus your efforts on the “FEELING” that people get when they interact with you, then who knows, maybe every day would be a  holiday for your bottom line! Wouldn’t that make you cry for joy?


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Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Monday Mindset: Start your week off well! Question everything?

Dear Pet Lover,

Question everything?

 What is your intention for the week?

Ask yourself…

Are you asking yourself good questions?

Do the questions you ask – begin with how or why? (How is better.)

A favorite Mind-Setting Quote:

“It is not every question which deserves an answer.”

~Publilius Syrus (Roman author, 1st century B.C.)


   Women in the Pet Industry Network (WIPIN) is the only cross-category
  network in the world with the sole purpose of bringing like-minded pet
professionals together to
grow, give and connect for mutual benefit!

    This network provides opportunities to not only partner, but to cross
  promote and grow in astonishing and thought provoking ways.

  Please consider joining us if you haven’t already!

I look forward to serving you!




Copyright © 2017 |  | All rights reserved

Monday Mindset: Start your week off well! Are you playing it too safe?

Dear Pet Lover,

Are you playing it too safe?

What is your intention for the week?

Ask yourself…

Is it really always better to be safe than sorry?

Are you playing something too safe and how can you think about it differently?

A favorite Mind-Setting Quote:

“After all these years, I am still involved in the process of self-discovery. It’s better to explore life and make mistakes than to play it safe.

Mistakes are part of the dues one pays for a full life.” ~Sophia Loren (Italian film Actress, b.1934)


   Sometimes we play it safe because of fear, or because we really need an outside view.

   Executive coaching will help give you that outside view.

   If you are ready to find out how you can move forward faster, better and with more clarity.


 Give me a call to find out if coaching is something you are ready for. 503-970-5774

I look forward to serving you!




Copyright © 2017 |  | All rights reserved

Pet Women Weekly – I’m Sorry for the Inconvenience!

Dear Pet Lover,

Can only one experience ruin an entire brand?

The man behind me on the shuttle bus was tired, dirty, he had been visiting his son for a week in Oregon and hadn’t realized he would be roughing it in a tent.

Our conversation started as I boarded the bus, saying to the driver, “Wow, that was a long wait…”I had dropped off my rental and was heading back to an airport hotel to save me time the next morning for my 6 AM flight. “I’m glad I wasn’t in a hurry!” I smiled and felt thankful I had brought a book.

“I’m glad I wasn’t in a hurry!” I smiled and felt thankful I had brought a book.

“This wasn’t nearly as bad as the Quality Inn!” The man behind me said, “I waited OVER AN HOUR for their shuttle bus and I said to myself – I will NEVER stay at a Quality Inn again.”

I didn’t say anything because I didn’t want to go there, though I realized too late that I had started it.

Wisdom, I’ve learned is keeping my thoughts and any frustrations I can’t control to myself. Obviously, this wisdom comes and goes….

“And here’s what they said about it, “I’m sorry for the inconvenience.” Can you believe it? An hour I waited and then I get a heartless, “I’m sorry for the inconvenience.”  I made a decision right then and there that I would never use that hotel again.”

I remained silent this time, the wisdom kicked in! I did note however that this business could use some clearer leadership and a brush up on customer service.

What if the person this man talked to had said instead, “How horrible for you! Can I provide you with some water or get you a coffee?”

Just a small little gesture of concern may have completely flipped this experience from a distasteful one, to one where he felt heard.

So, what do you say when someone is upset? How do you handle an irate customer? Do you apologize or do you listen and relate?

Most of us are doing the best we can, and when we’re in business, doing better than normal is how we succeed. Today, ask your team what they say when someone is displeased? Do they make excuses? Do they say, I’m sorry for the inconvenience? Or, there’s nothing I can do about that?

What if you and your team did it differently, better? Here’s how:

     1.  Listen – let the customer talk, lament, criticize.

      2. Relate to them – “That’s horrible” or “You certainly didn’t need that” or “How unfortunate.”

      3. Then ask them if they want the smallest thing – “Would you like to sit down? What can I bring you, some water, or coffee?” Or, “What can I do for you now? Or even something light-hearted, I bet you’d feel better if you could pet a dog!”

When you do these small things you can avoid a customer who remembers only the bad thing. And sometimes it’s the bad things and how we handle them that makes a more loyal fan.

Let me know how you handle these types of situations!

Blessings, Shawna

WIPIN is BEYOND thrilled that Barbara Zawlocki, the publisher, and editor of the hot, fashionable pet magazine to-die-for called LICK – has agreed to edit and take charge of this issue of WIPIN’s Spring 2017 Top Women in the Pet Industry magazine!

These magazines have been seen and read by over 3 million and they are evergreen so this number just grows and grows!

When you buy a full page ad – you receive an additional full page profile (2 FULL PAGES in the WIPIN Spring edition!)

You also receive YOUR LOGO in LICK Magazine! (For Current WIPIN Members only)

Jump into this deal now!

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Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Pet Women Weekly – How to Maximize Your Energy!

Dear Pet Lover,

Energy is Invisible Determination

Here is a quote I dig from Sir Thomas Buxton:


 Now, the quote is old, so using the word, MAN is understandable – however, think in terms of Human please so it connects to your core.

 When he mentions, invisible determination, a purpose once formed and then death or victory, it’s truly a call to action.

 What purpose gives you energy? And if you’ve not thought about it, what a gift for you today.

 Ask: What purpose gives me energy?

 Is it to grow? To provide? To excel? To accomplish? To contribute?

 For me, it’s to diligently and consistently become a better and better person. And to that end, it’s about seeking growth, seeking wisdom, doing, being, behaving better every day. This gives me energy, enthusiasm, drive and yes, invisible determination. (Though I actually think people on the outside can see it clearly!)

 So, my challenge for you as we are moving towards the end of the first quarter of 2017, please ask yourself: “What purpose gives me energy?”

I would love to know!

Blessings, Shawna


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Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

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