The Weekly – What are You Still Hurt About?

Did you know there is Healing through Heeling…

It turns out that my Papillion, Stewart, failed the AKC’s Canine Good Citizen trail, twice in his youth.

Years ago, when I brought him home my family was going through some hard times. We had two young boys and through the turmoil I fear they were less than gentle with Stewart and he developed an aversion to being touched or picked up, though he is a very loving and cuddly dog now.

You can probably already guess that even though he did all the steps and challenges perfectly, he failed the AKC’s Canine Good Citizen test because regardless of how well behaved he was, he wouldn’t let the judge touch him. I was heartbroken, especially because the group I was with all passed and there were many other dogs much less well-behaved that made it through.

More training, more time and yet, he failed again.

So I decided it was okay for him and me to simply live life well and not worry about it. I work with the same group of dog handlers still and what I didn’t realize is that whenever Good Citizen came up I would quip about my dog being a bad citizen, or that we were failures. I did it jokingly and it’s been over 9 years ago now so it’s been a running joke for a long time.

Then, a couple of weeks ago, during our monthly meetup, Sandy, the trainer, who isn’t a trainer for this, suggested that since some of the members were going for the Good Citizen certificate wouldn’t it be fun if all of us participated in going through all the challenges?

I quipped as usual, “Even the bad citizen?”   

She led everyone through all the steps – and even when I suggested I hold one of the student dogs, she hushed me saying, “You go too and leave Stewart here.” So I did.

Imagine my surprise when after it was all over, Sandy said proudly, “It’s my honor to award Stewart the AKC’s Canine Good Citizen Certificate!” He and I were being judged the whole time and several of the others in the group were in on it to make sure it was done officially.

Stewart could have cared less – then or now, but I have found some healing in the heeling. And isn’t that what having pets is all about?

Lesson: Is there someone in your world who could use some extra healing? Maybe a simple bit of heeling will do the trick, reach out, ask. It turns out, that everything does matter.

Here to serve,
Blessings, Shawna

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Pet Women Weekly – What if you couldn’t make Priority plural?

Dear Pet Lover,

What if you couldn’t make Priority plural?

 

Helping entrepreneurs and leaders excel is my business. It’s the greatest gift and most thrilling thing I’ve ever done and I am blessed with the most exceptional clients in the universe.

And most everyone dances around how to set their priorities.

One way that can help them, and you is this: What if you didn’t make the word priority plural?

What if, you only had ONE priority? One highest best goal, or task that you put your full focus on?

Definition:

noun

1. the fact or condition of being regarded or treated as more important.

2. “”the safety of the country takes priority over any other matter” – prime concern, most important consideration, primary issue.

One thing –

I challenge you to think about that today as you review your tasks – what are the items that will move your forward fastest to your ONE or TOP priority?

Sometimes when we have too much on our list – we do most of it less than stellar.

Work towards your ONE TOP thing – and let me know how it goes!

Believe in you!

Blessings, Shawna

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Download your free digital version here: https://www.womeninthepetindustry.com/magazine/

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Are you attending? We are!

TUESDAY – March 21st, 2017 5-7pm – There will be a MEMBERS ONLY meetup (directions to come via email invite).

THURSDAY – March 23rd, 2017 6-8pm – A reception will be open to everyone. Located at the Vista Cay by Millenium in the Media Room (this is directly to the left of the lobby entrance). Shuttle line 7 will pick you up and drop you off by the fountain at circle. Emails with all details will be going out, so keep an eye out for these.

Members if you are going to be exhibiting or attending Global fill out the forms below so we can add you to your lists!

Attendees —->>>>> https://goo.gl/forms/dUytcpDAcwCqlus12

Exhibitors —->>>>> https://goo.gl/forms/RxPDlkT6byLx3G0Q2

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Our very own Pet Industry Woman of the Year – Dani McVety, DVM 

will be speaking at the APPA Professional Women’s Network Breakfast.
Friday, March 24 | 8:00 AM – 8:45 AM
Room W209

Congrats and let’s be there and show our support for Dani!

Learn more about Pet Industry Woman of the Year

http://conference.womeninthepetindustry.com/women-of-the-year/

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Looking to leverage yourself as an expert?

Apply to speak at

https://goo.gl/forms/qZJBpE7K7cc62eB63

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 Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Pet Women Weekly – Do you have a mind like water?

Dear Pet Lover,

Do you have a mind like water?

 

In karate, there is something called “mind like water” – which implies being in perfect readiness.

David Allen in his fine book, “Getting Things Done” describes this process like this:

“Imagine throwing a pebble into a still pond. How does the water respond? The answer is, totally appropriately to the force and mass of the input; then it returns to calm. It doesn’t overeat or underreact.”

Allen goes on to say a bit later, “Anything that causes you to overreact or underreact can control you, and often does. Responding inappropriately to your email, your staff, your projects, your unread magazines, your thoughts about what you need to do, your children, or your boss will lead to less effective results than you’d like. Most people give either more or less attention to things than they deserve, simply because they don’t operate with a “mind like water.”

(David Allen, Penguin books p11)

This to me is a fabulous reminder to be in the present – as I suggest every day to those on my 5:15 AM accountability call – when we are present – our minds can be more like water.  Ready to receive appropriately what comes our way. Also – using our mind to know that we will react in a right manner is also key, which we have been discussing since the first of the year.

Today I give you a call to make your “mind like water” as you move into your day and week.

It doesn’t matter if it’s March, or November – the same principles work – it’s how we think, being present and planning or reflecting, or allowing.

As we begin this third month of this year – it’s a great time to work on getting our “mind like water” so we can accept and respond to all the forces coming our way.

 Use this! Adore you!

Blessings, Shawna

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Download your free digital version here: https://www.womeninthepetindustry.com/magazine/

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Are you attending?   We are!

TUESDAY – March 21st, 2017 5-7pm – There will be a MEMBERS ONLY meetup (directions to come via email invite).

THURSDAY – March 23rd, 2017 6-8pm – A reception will be open to everyone. Located at the Vista Cay by Millenium in the Media Room (this is directly to the left of the lobby entrance). Shuttle line 7 will pick you up and drop you off by the fountain at circle. Emails with all details will be going out, so keep an eye out for these.

Members if you are going to be exhibiting or attending Global fill out the forms below so we can add you to your lists!

Attendees —->>>>> https://goo.gl/forms/dUytcpDAcwCqlus12

Exhibitors —->>>>> https://goo.gl/forms/RxPDlkT6byLx3G0Q2

  divider-line-black-space.png

Our very own Pet Industry Woman of the Year – Dani McVety, DVM 

will be speaking at the APPA Professional Women’s Network Breakfast.
Friday, March 24 | 8:00 AM – 8:45 AM
Room W209

Congrats and let’s be there and show our support for Dani!

Learn more about Pet Industry Woman of the Year

http://conference.womeninthepetindustry.com/women-of-the-year/

 divider-line-black-space.png

Looking to leverage yourself as an expert?

Apply to speak at

https://goo.gl/forms/qZJBpE7K7cc62eB63

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Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Promote Your Pet Business

business promotionIn a perfect world, customers would be beating a path to your door. In the real world, though, those of is in business have to clear the path and invite clients and customers to our door. I work with many clients who will say, “I hate ‘shameless self promotion’.” To that I say, “If you don’t toot your own horn, who will?” Let me add a caveat to that, though. Promoting yourself doesn’t mean that every social media post you write or every interaction you have on line is a sales pitch — no one wants to be constantly sold to, am I right?

What you can do is smoothly promote yourself on your social media. If you’ve written a book, offer tips from it. If you have a pet product or pet service here are some ways to smoothly promote:

  1. Mention its benefits
  2. Mention clients with whom you have worked
  3. Share a story of a happy customer
  4. A picture of a pet enjoying your product
  5. Answer questions relevant to your ideal client

Be a useful resource to your followers.

Here are some other ways that you can promote your pet business.

  1. Blog about it
  2. Share information on social media
  3. Use your inclusion in the WIPIN Top Women In The Pet Industry Magazine in your press kit
  4. Embed your profile on your website
  5. Link back to your member profile on the WIPIN site
  6. Send a press release to your local newspaper either if your business is celebrating an anniversary or has received kudos
  7. If there is a holiday coming up that you can provide valuable insight on, contact a local paper about that. What do I mean? Let’s say it’s summer and you’re traveling with your pets, offer yourself as a resource to a reporter who is writing a story on “traveling with pets.” Approach a news outlet with that idea and offer yourself as a source for the article.
  8. Get yourself known as an expert in your particular niche by writing about it, answering questions and even joining groups on LinkedIn

Know that you can “sell” yourself and your business without always “selling.”

What pain points do you have when it comes to blogging, social media or self promotion? Let me know. You can comment here or write to me at Robbi AT WomenInThePetIndustry DOT.com