Pet Women Weekly – Do you have a mind like water?

Dear Pet Lover,

Do you have a mind like water?


In karate, there is something called “mind like water” – which implies being in perfect readiness.

David Allen in his fine book, “Getting Things Done” describes this process like this:

“Imagine throwing a pebble into a still pond. How does the water respond? The answer is, totally appropriately to the force and mass of the input; then it returns to calm. It doesn’t overeat or underreact.”

Allen goes on to say a bit later, “Anything that causes you to overreact or underreact can control you, and often does. Responding inappropriately to your email, your staff, your projects, your unread magazines, your thoughts about what you need to do, your children, or your boss will lead to less effective results than you’d like. Most people give either more or less attention to things than they deserve, simply because they don’t operate with a “mind like water.”

(David Allen, Penguin books p11)

This to me is a fabulous reminder to be in the present – as I suggest every day to those on my 5:15 AM accountability call – when we are present – our minds can be more like water.  Ready to receive appropriately what comes our way. Also – using our mind to know that we will react in a right manner is also key, which we have been discussing since the first of the year.

Today I give you a call to make your “mind like water” as you move into your day and week.

It doesn’t matter if it’s March, or November – the same principles work – it’s how we think, being present and planning or reflecting, or allowing.

As we begin this third month of this year – it’s a great time to work on getting our “mind like water” so we can accept and respond to all the forces coming our way.

 Use this! Adore you!

Blessings, Shawna




Download your free digital version here:


Are you attending?   We are!

TUESDAY – March 21st, 2017 5-7pm – There will be a MEMBERS ONLY meetup (directions to come via email invite).

THURSDAY – March 23rd, 2017 6-8pm – A reception will be open to everyone. Located at the Vista Cay by Millenium in the Media Room (this is directly to the left of the lobby entrance). Shuttle line 7 will pick you up and drop you off by the fountain at circle. Emails with all details will be going out, so keep an eye out for these.

Members if you are going to be exhibiting or attending Global fill out the forms below so we can add you to your lists!

Attendees —->>>>>

Exhibitors —->>>>>


Our very own Pet Industry Woman of the Year – Dani McVety, DVM 

will be speaking at the APPA Professional Women’s Network Breakfast.
Friday, March 24 | 8:00 AM – 8:45 AM
Room W209

Congrats and let’s be there and show our support for Dani!

Learn more about Pet Industry Woman of the Year


Looking to leverage yourself as an expert?

Apply to speak at

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Copyright © 2017 |  Women In The Pet Industry Network | All rights reserved.

Promote Your Pet Business

business promotionIn a perfect world, customers would be beating a path to your door. In the real world, though, those of is in business have to clear the path and invite clients and customers to our door. I work with many clients who will say, “I hate ‘shameless self promotion’.” To that I say, “If you don’t toot your own horn, who will?” Let me add a caveat to that, though. Promoting yourself doesn’t mean that every social media post you write or every interaction you have on line is a sales pitch — no one wants to be constantly sold to, am I right?

What you can do is smoothly promote yourself on your social media. If you’ve written a book, offer tips from it. If you have a pet product or pet service here are some ways to smoothly promote:

  1. Mention its benefits
  2. Mention clients with whom you have worked
  3. Share a story of a happy customer
  4. A picture of a pet enjoying your product
  5. Answer questions relevant to your ideal client

Be a useful resource to your followers.

Here are some other ways that you can promote your pet business.

  1. Blog about it
  2. Share information on social media
  3. Use your inclusion in the WIPIN Top Women In The Pet Industry Magazine in your press kit
  4. Embed your profile on your website
  5. Link back to your member profile on the WIPIN site
  6. Send a press release to your local newspaper either if your business is celebrating an anniversary or has received kudos
  7. If there is a holiday coming up that you can provide valuable insight on, contact a local paper about that. What do I mean? Let’s say it’s summer and you’re traveling with your pets, offer yourself as a resource to a reporter who is writing a story on “traveling with pets.” Approach a news outlet with that idea and offer yourself as a source for the article.
  8. Get yourself known as an expert in your particular niche by writing about it, answering questions and even joining groups on LinkedIn

Know that you can “sell” yourself and your business without always “selling.”

What pain points do you have when it comes to blogging, social media or self promotion? Let me know. You can comment here or write to me at Robbi AT WomenInThePetIndustry