The Weekly – You are FREE to choose!

How blessed are we?

4th of July – if you’re reading this on the 4th – I hope you have already experienced some Americana or are about to.

For me and friends, we have gotten up early, loaded the ice chest and travel chairs and have or are experiencing a true small town 4th of July parade. Complete with rodeo queens and their courts, horses of all shapes and colors, hot rod rigs and every service club in the area with kids and farm animals and flags galore! My eyes are tearing up thinking about it.

This is an opportunity to actually see humanity in its glory and joy. Who doesn’t love a parade?

Kids, animals, moms carrying water and old men driving tractors and cars and horses with princesses and vaqueros and old fire trucks and candy raining down from every flatbed truck pulling a float,duct-taped together because it’ll hold for the hour needed.

Is your business a part of a parade?

Here are a couple of thoughts about why being in a parade may be a smart marketing strategy for you.

  1. If you’re in the pet industry, showing dogs, horses, goats, cats? In your colors or with logo bandanas or logo wear is not only entertaining (you really never know what a pet will do) but also a great way for people in your community to either learn about you or appreciate that you are doing something as part of the community.
  2. It gives you something to talk about – to all your customers, in social media and as an invite to connect there, be a part of it AND/OR to follow up with them afterward with photos.
  3. You can give – something to keep as a memory – or a coupon flyer to use afterward – these are people in the mood to support, cheer and adore you just because you took the time to be in a parade.

After the parade, we wander through the western art exhibit, eat the Catholic Parish Chicken Dinner and get our seats for the rodeo as the riders come in to warm up, which is a show all in itself!

Usually, it’s hot, dusty, filled with smells of cotton candy, popcorn and sweating animals and humans all celebrating the fact we are Americans, we are free to do, think, be and excel in any endeavor we choose.

What a wonderful day.

If you aren’t attending a parade, can you? And if you aren’t participating in one, why not put that on your marketing calendar for 2019?

Note: Speaking of Calendars – Text the word ‘Calendar’ to 444-999 to get our gift to you:

“3 Secrets to Controlling the Chaos of Your Calendar”

Shawna Schuh, CSP
“Women Igniting Leadership!”

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The Weekly – The Bill Made My Jaw Drop

My eyes got large…

My horse trailer had two small lights out. One in the tack room and one in the main part where two horses travel. I’m thinking, this is an easy fix. I’ll drop it off at the trailer place and pick it up next week prior to my trip over the mountain. Don’t you love it when you get stuff done? When you drop off the dry cleaning, stop at the post office and all those other mundane tasks that can swallow up a day? I didn’t think another thing about it until they called to ask if I wanted LED lights instead of what was there. “Cost?” I inquired. I’m on a budget after all and didn’t want this small job to balloon. “Only $2 dollars more.” So I told them to go ahead…When I got the bill (and remember this is a used two horse trailer that the outside and blinker lights worked fine on… it was for $521.95!!!!!!  I’ve not gone in to talk with them, I haven’t picked it up yet – they aren’t even open Sunday and Monday  (Why should they be when they charge so much for so little???) Oops – did bitterness just leak out of my fingers? Forgive me. When I go in I will ask for a detailed explanation, I will also put it in context that my Jeep just had a new wiper engine, a replaced battery (exchanged actually) and two front shocks replaced for only $350 including labor… and see what they say. It really doesn’t matter if they reduce it, though I have my hopes up! What matters is the lessons I want to share with you. What did I do to contribute to what I consider being grossly overcharged?

  1. I assumed. That it was a small job so a smaller price. I also assumed they would not charge double what the auto mechanic I use charges for labor. ASSUMING is not smart!
  2. I didn’t get a quote for the work.  Had I asked them for a quote, or checked their labor prices I would have gone elsewhere, or at least explored my options.
  3. I was focused on the task, NOT the result. Dropping off the trailer was my focus, not what I wanted, nor the cost. I dropped it off to give them ample time to work on it but other than that didn’t do my own due diligence and this is the biggest lesson of all.

When you are embarking on anything – asking – “What do I want as a result?” is going to help you in various ways. Here’s hoping I learned these lessons well, since they cost me $521.95 to learn, but hey, who’s counting? (Apparently me…)Let me know what techniques you use to ascertain you aren’t overcharged.

Blessings, Shawna

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