Weekly – Are You Ready to Mow Down the Grass?

Uncontrollable Growth Can Do Damage When you live on 20 rural acres in the Willamette Valley of Oregon the grass, and brush, and trees, flowers, weeds, grows fast. It’s an explosion of growth, most of which is green and it’s vibrant and beautiful and a huge job to mow. Getting ready for this growth, like your business growth can be tricky. You want to enjoy the growth, you want to experience all the sights, sounds, smells of success, especially since it may have been a long dormant winter. Enjoying it is bliss and why we do what we do right? Knowing when to mow down the grass is a question that has many answers depending on who you ask. One question, of course, is, “Should we mow (temper) the growth at all?” What will happen if we simply let it continue unabated? Another question might be, If we cut it back, will people (us) still want it? And of course, “What if it grows out of control and we can’t cut it?” That’s what happens with grass if you let it get so tall and unruly you can’t get the mower through. You end up wrecking your equipment or have to pay double to bring in a bigger machine. So when does a business person mow the grass? This is for the owner to answer based on their goals. One thing I rely on is having a team that knows grass. The man who mows for me gives me good counsel, does an excellent job and because I trust him and we keep it under control it’s a win-win for both. Good luck with your mowing. Don’t you love that fresh cut smell?
If you would like help becoming aware and reaching higher levels of results – set up a complimentary success clarifying call with me.
Blessings, Shawna Schuh, CSP  Serving Leaders Who Ignite Others  Executive Coaching, Speaking, Columnist and Author 503-970-5774 www.WomenInThePetIndustry.com  www.ShawnaSchuh.com www.ULAdventure.com 
Stay tuned for more Leadership Interview Series in the coming weeks…
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 COPYRIGHT © 2019  |  WOMEN IN THE PET INDUSTRY NETWORK | ALL RIGHTS RESERVED

Weekly – May Be, May Be Not

This is the Month for Maybes May – Mother’s day, my mothers birthday, Mayday. Did you know that the term “Mayday, Mayday, Mayday!” is a distress call and as the idea of a man named Frederick Mockford, he came up with the idea for “mayday” because it sounded like the French word for máider, which is defined as “Help me.”Do you ever want to shout – Help me! sometimes? Well, this is the month for it and maybe before we get too overwhelmed we will shout out some maydays to those who could be of help. Who are they? If you are in this world, of constant stimulation, constant connectedness and constant bombardment of messaging may be the help you need most is to unplug. For this tip – the mayday is to yourself. When you ask yourself, “What is one thing I can do today to get clear?” The answer will come. And, if you unplug for a bit, you can allow yourself the space to ask the question and hear the answer. Secondly – you can mayday to those closest to you. Asking, “Can you help me?” and this second part may be as simple as, “Can you help me see what I’m doing that I could let go of, or delegate?” can be a game changer. As a leadership coach, my role is to ask those types of questions and see what my client is missing. Do you really have to do all the tasks you are doing? Usually, the answer is no. One thing many busy professionals forget is to simply ask. This mayday message is this – ask people to help you. Most people adore helping others and when you reach out you let them be a hero. Mayday indeed!
If you would like help becoming aware and reaching higher levels of results – set up a complimentary success clarifying call with me.
Blessings, Shawna Schuh, CSP  Serving Leaders Who Ignite Others  Executive Coaching, Speaking, Columnist and Author 503-970-5774 www.WomenInThePetIndustry.com  www.ShawnaSchuh.com www.ULAdventure.com 
Stay Tuned For More Leadership Interview Series Next Week…
Share this “WEEKLY with Shawna Schuh” to your closest friends! They can sign up here – http://bit.ly/2xNLEgh Follow us on Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn
 COPYRIGHT © 2019  |  WOMEN IN THE PET INDUSTRY NETWORK | ALL RIGHTS RESERVED

Weekly – Are You in Command of Yourself?

To Give an Authoritative Order As a pet lover, I give my pets commands. Sit, Stay, Whoa, slow, things I want to happen when I’m with them. It works too – especially when I’m consistent in my asking/commanding. Do we do this for ourselves? The definition of command is to give an authoritative order. An order – for a pet it’s sit, or whoa. What commands are you giving yourself? Here are some to eradicate: Don’t be stupid/silly – Stop thinking this! Any command that is negative in tone. Instead, add these good commands: Be kind, be open, be loving, be forgiving. For your business: Be courteous, be service focused, be gracious. The whole thing stems from authority, in your life and business you are the authority, now use it well! (That’s a command!)   If you would like help becoming aware and reaching higher levels of results – set up a complimentary success clarifying call with me.
Blessings, Shawna Schuh, CSP  Serving Leaders Who Ignite Others  Executive Coaching, Speaking, Columnist and Author 503-970-5774 www.WomenInThePetIndustry.com  www.ShawnaSchuh.com www.ULAdventure.com 
COMING SOON A new video series with Shawna Schuh. You’ll hear from leaders interviewed at Global Pet Expo.  Stay Tuned!
Share this “WEEKLY with Shawna Schuh” to your closest friends! They can sign up here – http://bit.ly/2xNLEgh Follow us on Facebook  |  Twitter  |  Instagram  |  Pinterest  | LinkedIn
 COPYRIGHT © 2019  |  WOMEN IN THE PET INDUSTRY NETWORK | ALL RIGHTS RESERVED

The Weekly – Dogs in Need Eat Free While We Drink Free! Yippee!

Mission Driven Means Good Business

Tonight is the Women in the Pet Industry Network reception at Super Zoo. Hope you’re reading this on your phone while strutting the aisles of Superzoo! If not, shut your eyes and envision booths of pet products as far as the eye can see. No joking on this and what shoes you wear is one of the top things on your mind by the second day!

The mission of Women in the Pet Industry Network is simple and has evolved.

We are all about Women Igniting Leadership. For themselves, for other women and for the industry as a whole. These are exciting times and we will have the honor of hearing from the very first female CEO of World Pet Association and Superzoo host Jacinthe Moreau for a very short share as well as co-founder of Dog is Good and current Pet Industry Woman of the Year, Gila Kurtz.

Super exciting and we will be live streaming from WIPIN’s Public Facebook Page, so go there to watch.

Note: The reception starts at 5 PM!

Wednesday, June 27, 2018 5pm – 8pm
Mandalay Bay Resort, Las Vegas 
South Pacific AB Room, North Convention Centre

I mention our mission and I’m going to share the missions of our sponsors so you can revisit your mission.

My mission you think? – Where is your mission? Do you review it? Does your team know it?

One of the most compelling things you can do for your business is know and communicate your WHY – Why are you even in business? Why did you decide the pet industry? Why does your product or service matter?

In the world we are doing business in, knowing your why, your mission and communicating that is good business.

To help you and allow you to know our fabulous sponsors better, here are their words from their sites.

Mission of DogForDog

Here’s how it works: You Buy. We Donate. They Eat! Our food has been sold in over 15,000 stores nationwide. To date, we have donated over 2,000,000 lbs of dog food to shelters. We’ve also created a line of toys that dogs love! With each toy purchase, we donate a meal to a dog in need!

NOTE: DogforDog has drink tickets for the first arrivals at the reception! These folks are givers!

Mission of The Pet Care Innovation Prize

Launched in 2016, the Pet Care Innovation Prize is a competition to support and connect innovative early-stage companies that have products and/or services already in market. The PCIP is powered by a global leader in pet care – Nestlé Purina PetCare.

NOTE: PCIP is taking applications NOW for the upcoming prize – it’s an awesome honor and besides all the cash awarded, the companies selected get a bootcamp in St. Louis all around their business – priceless!

Mission of Pets+ Magazine

Pets+ magazine shares ideas and inspiration.
We are the pet industry’s newest publication and an essential resource for independent pet retailers and service providers.

NOTE: This magazine has everyone talking! Fresh and innovative – make sure you subscribe!

After compiling these and knowing all of these companies also support Women Igniting Leadership, it’s exciting that we can come together tonight for good things.

Hope to see you there!

Blessings,
Shawna Schuh, CSP
“Women Igniting Leadership!”

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 FOR SPONSORING OUR UPCOMING RECEPTION AT:

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Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved.

The Weekly – It’s a Dog World Now!

Dogs Featured on Life Magazine Cover!

I was walking through the airport sundries shop when my eye spied this magazine.

If you weren’t already convinced dogs are in our lives to stay then this is additional proof, especially with a subtitle of “Why We Need Them. Why They Need Us.”

When I travel, I think my senses around pets increase, mostly because I miss my own four-legged companions when I’m away from them. So how can you capitalize on this?

Depending on your pet business or service, knowing how connected we are to our pets gives you a competitive advantage if you think less about the “Sale” and more about the “Experience” of our pet love.

Certainly, we want to purchase things for our loved ones, even and maybe especially because they don’t care if we do or not!

Here’s what many pet businesses miss. We do it less because of the pets need and more because of our need to show our love, especially when they are not with us.

Let me repeat that: We purchase things for our pets for US to feel close when they are not with us.

My thinking (and other pet lovers too) “I miss Fido so much, I will certainly get that new collar, leash, toy or treat!” Or – “Fido is so amazing and deserves the best food, bed, minerals available!”

For service providers – think about how your customers feel LEAVING our beloved fur ball. We will pay premium to be alerted, showed or engaged in the lives of our pets.

For those most savvy, what if you focused on pet lovers who need a fur fix?

Here are a few ideas:

Come and pet and play with the puppies – or kittens or any baby animals.

Need a fur fix? Spend time with the old dogs to keep them and you healthier!

Name the pet contests – or anything where they can feel a part of your family.

Traveling and feeling furless? Visit us and you can get all the slobbering you can handle!

I’m writing this after making an appointment for my big boy to go to the kennel while I’m at Superzoo – it’s a bittersweet time, I know he is well cared for but my own heart is all twisted because I’ll miss him so much! Let’s see, how much shopping can I do at Superzoo… nearly 1200 exhibitors- I should be covered! Hope to see you at the WIPIN reception on Wednesday.

Blessings,
Shawna Schuh, CSP
“Make It Magnificent!”

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 FOR SPONSORING OUR UPCOMING RECEPTION AT:

Will you be speaking, exhibiting or attending?

Let us know and be the first to learn about special on-site offers for WIPIN members!

 CLICK HERE

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Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved.